Email Marketing:
- Segment email lists based on customer behavior and preferences to deliver personalized content.
- Develop a series of automated email campaigns, including welcome series, product recommendations, and abandoned cart reminders.
- Create visually appealing newsletters featuring exclusive discounts, style tips, and new arrivals.
Customer Loyalty Program:
- Design a tiered loyalty program that rewards customers for purchases, social media engagement, and referrals.
- Integrate the loyalty program with the Urban Threads website and email campaigns to encourage participation.
- Promote the loyalty program through all digital channels to increase sign-ups and engagement.
Results Expected:
- 15% increase in repeat purchases within three months.
- Higher average order value among loyalty program members.
- Enhanced customer satisfaction and retention rates.